Next semester starts 01/21/2025
Our BBA in Marketing program focuses on providing you with the understanding of marketing principles and concepts, including market research, consumer behavior, branding, advertising, and digital marketing. You will learn how to develop and implement effective marketing strategies to reach target audiences and achieve business objectives. Get the education and experience you need to succeed in the field of marketing.
Our program offers experiential learning through hands-on projects. Internships are an integral part of our program. You will have the opportunity to gain experience working in the field and the opportunity to apply classroom knowledge in real-world settings. Gain insights into emerging trends and best practices in the field of marketing.
You’ll participate in internships and team projects to refine leadership and communication skills.
Our faculty are experts in their field and bring unique experiences to offer students a comprehensive education.
Our program aligns with industry trends and expectations, ensuring you graduate with the skills and knowledge employers seek.
Many courses take place in McMullen Hall. The building is designed with collaborative classroom spaces that mimic workplace settings.
Our marketing faculty have connections with regional and national corporations including John Deere and MidAmerican Energy ensuring you’re able to network and build your resume.
In our Marketing program, you’ll start with core business classes before diving into specialized areas of marketing. You’ll learn consumer behavior, international marketing, research, and strategy. These skills are essential for success in the dynamic and competitive field of marketing.
| Class code | Class title | Credits |
|---|---|---|
| MKTG 319 | Consumer Behavior | 3 credits |
| MKTG 349 | International Marketing | 3 credits |
| MKTG 359 | Social Media Marketing | 3 credits |
| MKTG 369 | Marketing Research | 3 credits |
| MKTG 499 | Marketing Strategy | 3 credits |
The cost of your degree will depend on several factors, like scholarships, housing, meal plans, and transfer credits. New students also pay a $100 matriculation fee. You will also need to budget for books, supplies, materials, transportation, personal costs, loan fees, and other expenses. Explore total cost of attendance.
| Expense | By semester | By year |
|---|---|---|
| Full-time tuition (12-18 credits)* | $18,189 | $36,378 |
| Housing** | $4,019 | $8,038 |
| Food*** | $2,670 | $5,340 |
| Technology fee | $140 | $280 |
| Total direct charges (billable) | $25,018 | $50,036 |
*Based on 2024-2025 tuition and fees. Tuition and fees are subject to change each summer.
**This cost is estimated, actual housing cost will vary by student selections.
***Cost estimate based on 3 meals per day
When it comes to housing, St. Ambrose University offers diverse options to meet the needs of our students. From traditional dormitories to apartment-style living, there's something for everyone. The cost of your housing will vary based on where you decide to live and the meal plan you choose.
The Accreditation Council for Business Schools and Programs (ACBSP) recognizes institutions committed to continuous improvement that ensures their business program will give students the skills employers want.
St. Ambrose University is accredited by the Higher Learning Commission. Accreditation and recognition provide the assurance we meet standards for quality faculty, curriculum, learner services and fiscal stability.
St. Ambrose University’s marketing faculty are invested in your success. Through one-on-one advising, they’ll help you determine a second major or minor that will help you reach your desired career and land the internship that will give your resume an extra boost.
At St. Ambrose, we want you to thrive. Access free tutoring, study groups, and supplemental instruction through our Student Success Center.
Whether you need classroom accommodations, alternative exam arrangements, or disability support strategies, our Accessibility Resource Center is here to help.
Our Academic and Career Planning Center is ready to help you polish your resume and land a job or internship to launch your career.
At St. Ambrose University, we believe that education should be accessible to all. That's why we offer a variety of scholarships and financial aid options to help make college more affordable for our students. We are committed to providing our students with the resources they need to succeed academically and financially.
Through the Ambrose Advantage scholarship program, a tuition-free St. Ambrose University education is available to any Pell Grant-eligible Iowans. Learn more about the Ambrose Advantage.
St. Ambrose offers excellent scholarships and grants based on your strong academic performance, your talent in fine arts or athletics, or your community involvement. Explore SAU scholarships.
At SAU, you may be able to transfer previous college credit toward your bachelor’s degree, saving you significant time and money. Learn how to transfer credits.
"Cost is obviously a big thing for anybody going to college. When I found out about the Ambrose Advantage, it took the stress off me and my family. Now I can focus on my classes and getting a start on my career."
-Bailey Hird, Fairfield, Iowa
Make connections in the business world through our Marketing clubs. Meet marketing professionals, take trips to area and regional businesses, and network at on-campus job fairs. The connections you make will boost your confidence as you search for a meaningful career.
“St Ambrose provided me with the foundation necessary to succeed in any workplace.”
-Jack Haverland ‘23, BA in Economics, Finance, and Marketing
Start your management career at St. Ambrose. Here are the admissions requirements for our BBA in Accounting.
If you live outside of the U.S. there are different admissions requirements. Here’s what you’ll need:
Your education and degree can help you reach your professional goals. St. Ambrose University can never promise a career or particular outcome upon graduating. We encourage you to explore potential jobs and employment settings. Here is a list of potential job titles, traits, and settings a graduate in our Marketing program could achieve.
Potential Job Titles
Potential employment settings
Top Traits of a Marketer
For more information on management employment and wages, visit the Bureau of Labor Statistics' Occupational Outlook Handbook.
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Connect with current students and get your questions answered during this live, virtual event.
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With more than 65 undergraduate and graduate programs, there’s something for everyone at St. Ambrose University! Explore our programs to find your place at SAU.
